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Everything Your Business Needs. All in One Place.

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Everything Your Business Needs. All in One Place. *

Services

  • Building the systems, workflows, and operational structure businesses need to run effectively and scale sustainably.

  • Day to day operations can make or break a business. I work alongside owners to bring structure, accountability, and clarity to how their business runs, so teams stay aligned and nothing falls through the cracks.

  • The right software can transform how a business operates. I assess your current tools, identify gaps, and implement the right solutions to make your business run more efficiently.

  • Disorganized workflows cost time and money. I design clean, practical systems that streamline how work gets done, reduce friction, and give teams a reliable process to follow every day.

  • Starting a business the right way sets the foundation for everything that follows. I help new founders navigate the early decisions, from entity formation and documentation to building the operational structure needed to launch with confidence.

  • Sometimes you need an outside perspective. I take a close look at how your business is operating, identify what is working, what is not, and deliver a clear plan for improvement.

  • Established businesses often outgrow their original systems and processes. I help legacy organizations modernize their operations, technology, and brand so they can stay competitive and lead in their industry.

  • A strong team is built intentionally. I help businesses hire the right people, define clear roles, build on-boarding protocols, and create the team structure needed to grow without losing momentum.

  • Helping founders and organizations make smarter decisions, prepare for growth, and strengthen their business foundation.

  • Using AI powered research and mapping tools, I give business owners a clear strategic view of their industry. From identifying market opportunities and competitive landscapes to planning expansion and entry strategy. I help founders and leaders make smarter decisions backed by real data. Every insight is fact checked and validated by industry experts to ensure the intelligence you receive is accurate, relevant, and actionable.

  • Getting in front of investors is only half the battle. I help founders prepare the documents, presentations, and internal structure needed to walk into any investor meeting with confidence.

  • From pitch decks and sales materials to trade show presence and business proposals, I help businesses show up professionally and make a strong impression at every opportunity.

  • Creating and managing digital platforms that support sales, visibility, and long-term business growth.

  • Your digital presence is often the first impression. I build and manage e-commerce platforms, websites that are clean, functional, and built to find your audience.

  • How a product looks on the shelf matters. I design packaging, retail displays, and in-store experiences that capture attention, communicate value, and drive purchase decisions.

  • A strong brand is more than a logo. I develop the positioning, messaging, and visual identity that tells your story clearly and sets your business apart in the market.

Close-up of a woman smiling, wearing a light-colored blouse, with short, wavy brown hair, in front of a brick wall.

Hi, I’m Natasha Howard, founder of Pacific Standard.

I've spent decades running teams, productions, and companies across Los Angeles. I just relocated to Charleston, South Carolina and look forward to putting that experience to work for local businesses.

My career started in photography and marketing design and kept growing from there. Over two decades in Los Angeles I produced large scale projects, built and scaled companies, led global teams, and worked across industries as varied as fashion, entertainment, tech, and global humanitarian aid. Los Angeles is one of the most demanding and competitive markets in the world, and the standard it required shaped everything about how I work.

I am genuinely invested in the success of every business and person I work with. That has always been true regardless of the industry or the scale of the project. I stay current with emerging technologies, AI advancements, and industry trends so I can always bring the best thinking to the table.

I trained in mixed martial arts for sixteen years, and the greatest thing it gave me was the ability to stay calm, focused, and composed under pressure. I carry that into everything I do.

My husband is a Charleston native who is bringing his experience in the entertainment industry back to his hometown. Relocating here has been a fun transition, Pacific Standard is my way of putting two decades of experience to work for the businesses and people building something here.